Not Just a Timeline.
A Story.
From a single café in Pune to a multi-brand food ecosystem. Every step deliberate. Every decision documented. This is how we built FoodCartel.
The Beginning
From Vision to First Kitchen
"Every great journey starts with a single step."
In early 2024, Fusion Foods was born from a simple observation: India's vegetarian food market was fragmented, inconsistent, and lacked scalable brands. We didn't want to build just another restaurant—we wanted to build a system.
We don't sell food. We build food brands.
— Founding Philosophy
Key Milestones
Fusion Foods registered as legal entity
CompletedFSSAI & Udyam certifications secured
CompletedFirst kitchen location scouted in Pune
CompletedChutney Sambar Cafe brand concept finalized
Completed1
Brand
1
Kitchen
100%
Vegetarian
Brand in Focus
FoodCartel
Key Learnings
- Compliance first, speed second
- Document everything from day one
- Location determines 50% of success
First Launch
Chutney Sambar Cafe Opens Doors
"The aroma of South India, now in Pune."
October 2024 marked our first real test. Chutney Sambar Cafe opened with a focused menu: authentic South Indian breakfast and all-day dining. We weren't trying to be everything—just the best at one thing.
Specialization beats generalization. Every time.
— Operations Principle
Key Milestones
Chutney Sambar Cafe launched in Pune
CompletedAchieved 4.5+ rating on delivery platforms
CompletedStandardized all 25+ recipes with SOPs
CompletedBuilt breakfast daypart leadership
Completed25+
Recipes
4.5★
Rating
500+
Orders/Week
Brand in Focus
Chutney Sambar Cafe
Key Learnings
- Breakfast is an underserved opportunity
- Consistency beats innovation
- Customer feedback shapes the menu
Multi-Brand Era
One Kitchen, Many Flavors
"The thesis proved. Time to multiply."
2025 was about proving the core hypothesis: can multiple brands operate efficiently from a single kitchen? The answer was a resounding yes. We launched Mandarin Bowl and Waah! Sandwich, sharing staff, equipment, and supply chains.
Efficiency is not about cutting corners. It's about removing waste.
— Multi-Brand Philosophy
Key Milestones
Mandarin Bowl (Indo-Chinese) launched
CompletedWaah! Sandwich added to portfolio
CompletedChole Singh for North Indian launched
In ProgressCross-trained staff on all brands
Completed4
Brands
40%
Cost Savings
3x
Revenue Growth
Brands Launched
Chutney Sambar Cafe
Mandarin Bowl
Waah! Sandwich
Chole Singh
Key Learnings
- Shared kitchens reduce overhead by 40%
- Each brand needs distinct identity
- Delivery platforms reward variety
Scale Ready
Future Brands & Franchise Expansion
"The future is being built, one brand at a time."
2026 marks our transition from operators to enablers. With 4 operational brands proving the model, we're now focused on two parallel tracks: expanding through franchise partners in Pune, Mumbai, and Solapur, while developing exciting new brands in the pipeline—from veg biryani to modern momos.
We're not just growing restaurants. We're building a vegetarian food network for India.
— Expansion Vision
Key Milestones
Franchise operations manual completed
CompletedPune: 3 locations identified for expansion
In ProgressMumbai: Cloud kitchen partnerships in progress
In ProgressSolapur: First dine-in franchise scouting
UpcomingBiryani N Beyond concept testing
In Progress5+ new brands in development pipeline
Upcoming3
Target Cities
5+
Future Brands
2026-27
Expansion Phase
Future Brands Pipeline
Biryani N Beyond
Hashtag Momo
Pizza House
Burger World
Thali Tales
Key Learnings
- Test concepts before full launch
- Each city needs localized approach
- Strong partners > many partners
The Best Chapters Are Yet to Come
We're actively seeking franchise partners who share our vision for systematic, scalable, and quality-focused vegetarian food. Ready to write the next chapter with us?